Hi, this is the Graphic Design Team for the Open Day 2021 campaign.
In our campaign we are working with a visual representation of unity: the names as a pattern of the school.
Built by Gerrit Rietveld, the academy was named after him. This name has since then, become our identity, as a Rietveld-student, Rietveld-alumni, the Rietveld-bubble, the Rietveld-style… are all called after this one person.
We wanted to focus on the people who constitute the school: the students, and to think about how our own personality and identity in a name resonates in our academy. With such an international width in our community our names are also very different. A Rietveld name is not one determined identity. All our names (special, quirky, short, long…) are components in our intertwined network.
Be part of this online intertwined network 29 January and visit our Open Day!