Mind Your Season by Minhwa Kang (Jewellery - Linking Bodies)

Personal Colour Analysis is an aesthetic theory dictating which colours go best with an individual’s personal palette, based on the undertones of skin and hair. Mind Your Season evokes the image of a concept hospital set in an alternative reality where Personal Colour becomes a main guideline for making every single decision. When colour has gained so much power over people’s lives, even taking people to physical extremes, what other values could be missed?


This video is part of: Rietveld Uncut 2020

For the fourth consecutive time, the Rietveld Uncut team has worked towards an exhibition of these projects in the Stedelijk Museum Amsterdam, this year under the title Relating (to) Colour. Students investigate "colour" from different perspectives and meanings.

Due to government measures to control the coronavirus, the Rietveld Uncut exhibition and the Studium Generale conference week in the Stedelijk Museum Amsterdam in March 2020 were cancelled. Participants were asked to create digital translation of their projects and share this with the online audience.