The new maker transports information: archiving, assembling, recasting, cutting and pasting. The digital era is characterized by a condition of constant observation and feedback. Images beget images and beyond both verbal discourse and context, content is often immediately incorporated into a new work. What defines authorship and authenticity in today’s network society? Is context the new content? What happens when the same images are shared between people involved in a single creative field? The pieces on display here question and mimic these mechanisms: after selecting and assembling images of jewellery found on Instagram, I created new hybrid designs.