Wat nu, Koetsier? is a project initiated by Chives Archives (Freja Kir & Celina Yavelow) and René Put in collaboration with Het Parool, inspired by conceptual artist Hans Koetsier's collection of Advertisements, which were published mainly in Vrij Nederland and Het Parool between 1969-1981. The series proposes a research of contemporary graphic design and visual language, using the objectives of the advertisement as an agency for ideas and ideals, investigating a connection to the daily news (printed and online) and, consequently, our society.