GERRIT RIETVELD ACADEMIE FASHION SHOW
Friday 25 June 2021 (press view, by invitation only)
and Saturday 26 June 2021
Open daily from 12.00 – 18.00 hrs
Location: Pre-Reserved, Tt Vasumweg 119, 1033 SG Amsterdam
The Rietveld Academie Fashion Show is the annual presentation of the fashion department of Amsterdam’s Gerrit Rietveld Academie. In 2021, the fashion department continues its experimentation with alternative presentation forms that fit the various graduation projects by individual students.
For 2021, the department is showcasing the latest class of new design graduates with a multidisciplinary group show on location, for which visitors can reserve a time slot of 45 minutes. In small groups, visitors can get to know the designers and their various projects in an intimate way. The audience becomes part of the whole through a series of performative elements and interactions, participation and conversation.
The Rietveld Academie Fashion Show 2021 presents the graduation projects of Bonnie Ogilvie, Chiara Frenzel, Emilia Christina Honnebier, Emma Lou Burkel, Karly Gerharts (limo hair), Gosha Woch, Millie Honnebier, Riun Jo and Roxane Mbanga. Each has a personal approach to fashion as a form of expression that can be described as ‘related to’: related to textile crafts and traditions, to the body, to identity, to representation and visual culture, to memories and sentiment, and to well-being.
For the realisation of this final presentation, the department collaborated with curator Eduardo Leon, a Rietveld alumnus of the graphic design department, who also operates in the fashion domain and regularly gives workshops and guest lectures at the academy.
The location of the Rietveld Academie Fashion Show this year is the project space Pre-Reserved at the Tt. Vasumweg 119 in Amsterdam Noord. The location is easily accessible by ferry from Central Station to NDSM-werf.
When booking a time slot, please keep the following in mind: the presentation will take place on the first floor of the location and it is only accessible by stairs. The following Covid-19 measures also apply: arrive on time, wear a face mask, keep 1.5 metres away from others, and leave the location after the reserved viewing time. Please stay home if you are experiencing cold and flu symptoms.
Rietveld Academie Fashion Show 2021 is made possible in part by Keep an Eye Foundation and Meester Koetsier Foundation.
The press preview can only be attended by invitation
CLASS OF 2021
Karly Gerharts (Limo Hair)
Head of Fashion Department: Niels Klavers
Curation: Eduardo Léon | Avoidstreet
Production: Py Tswang Jin
Show Direction: Bas Andrea and Nathalie Haelermans | House of Orange
Light Design: Studio Prokop in technical collaboration with JURSound Design: Fabian Reichle
Show Video: Lonneke van der Palen and Giovanni Salice
Show Photography: Sanne Peper
Graphic Design and Website: Dongseok Min, Karl-Emil Bengtson, Theodora Jacobs and Wooryun Song
PR & Communication: Jan Schoon, Martijn den Boer i.c.w. Public Rietveld and Mo Veld
Fundraising: Beatrice Puijk
Research Fellows: Mika Perlmutter and MoVeld
Food & Beverages: Daily Dog
Crew Catering: Oh My Guts
GERRIT RIETVELD ACADEMIE FASHION SHOW 2021 is made possible with the generous support of Keep an Eye Foundation and Meester Koetsier Foundation.
Special thanks to the Executive Board of Gerrit Rietveld Academie, Pre-Reserved, tutors of the Fashion department (Ernst van der Hoeven, Ferdinand Schmeits, Mo Veld, Mika Perlmutter, Oscar Raaijmakers, Philipp Schueller and Riette Wanders), the Graphic Design department (Bart de Baets, Dongseok Min, Karl-Emil Bengtson, Theodora Jacobs and Wooryun Song), Fashion Workshop (Sonja Kip), Textile Workshop (Ea Polman, Berber Soepboer, Nicky den Breejen and Sanne Bax), Public Rietveld, GRA Audio Visual Services, Anouk Beckers, Anouk van Klaveren, Comfort Ball, Emirhan Akin, Hendrickje Schimmel, Lenn Cox, Ninke Bloemberg, Rita Ouedraogo, Rolien Zonneveld, Romy Day Winkel, Sandra Kassenaar, Tabitha Swanson, Taka Taka, Ting Gong, Tracian Meikle and many more.
To see previous FASHION SHOWS visit our ARCHIVE.