Pay Attention Please! is an initiative of Public Art Amsterdam, which is a collaboration of eleven leading Amsterdam art institutions: CBK Zuidoost, De Appel, Framer Framed, GET LOST – art route, Frankendael Foundation, LAPS / Gerrit Rietveld Academy, Stichting NDSM – werf, Oude Kerk Amsterdam, P/////AKT, Stedelijk Museum and TAAK.

Pay Attention Please! is an exhibition about Amsterdam’s public space. A space which residents share with visitors. A space which is contested, full of contradictions, never finished. More than the highlights, the canals, the museums, the coffeeshops or the Red Light District, this space is the essence of Amsterdam. It is a space in constant flux, a place of conflict and appropriation, where ideals and ideas, propositions and obstacles, goals and deceptions flourish.